Coming up is a coaching call with a developer of a podcast app called HiCast. We talk about the different keywords he should target in his ASO and why you should NOT be shy about your app’s monetization.

Markus Chow is the creator of HiCast.


04:13 – Putting some thought on how and where you can rank and leverage podcasts.
04:52 – Test effectiveness of ASO keywords: Lower difficulty keywords vs Higher difficulty keywords.
05:34 – The importance of presenting a clear pricing page for the app.
06:42 – Subscription pages: To do or not to do.
07:56 – Do trial periods result to higher conversions? What are the ways to do it.
14:49 – Monetization strategies and why you should NOT be shy about it.


With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

App Radar will save you time with its unified ASO workflow and save you money with its Apple Search Ads team who will optimize your campaigns and increase your ROAS.

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web,, and on my blog