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Coming up is a coaching call with a developer of a podcast app called HiCast. We talk about the different keywords he should target in his ASO and why you should NOT be shy about your app’s monetization.

Markus Chow is the creator of HiCast.


04:13 – Putting some thought on how and where you can rank and leverage podcasts.

04:52 – Test effectiveness of ASO keywords: Lower difficulty keywords vs Higher difficulty keywords.

05:34 – The importance of presenting a clear pricing page for the app.

06:42 – Subscription pages: To do or not to do.

07:56 – Do trial periods result to higher conversions? What are the ways to do it.

14:49 – Monetization strategies and why you should NOT be shy about it.


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App Radar will save you time with its unified ASO workflow and save you money with its Apple Search Ads team who will optimize your campaigns and increase your ROAS.

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