Want to know how to create an eye-popping app icon that will help you increase your downloads? Well, I’m going to show you a dead-simple way to do just that.
I recommend that you check Sensor Tower and look at the app icons of the other apps. The good thing about this app is it’s free and it displays the icons alongside the name of the app, which makes it easier for you to visualize.
Check out the icons that show up, especially the first five. Notice the colors, you might see red and pink. Basically, you will be competing with those icons, so you have to find a way to make yours stand out.
Once you have identified the color scheme, visit Dribble. In the search bar, search for the category of your app. For example “workout app icon.” Press search and you will be presented with tons of icons that you can take inspiration to design an eye-catching app icon.
Once you already know how you want your icon to look like, you can talk to a designer. Send him the photos you want, have him change it in different colors so you will have more options.
To learn which of the designs is the most effective, I suggest that you share a photo of those icons layered together and label it as A, B and C. Then call your friends and encourage them to comment the letter of their favorite icon. From there, you can decide what’s the best one moving forward.
Now I run an app marketing agency where we’ve helped 8 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.