Today’s guest is the CMO at Refectly, the popular journaling app. You will discover how to use micro-influencers at scale for content generation, why product is more important than marketing in the beginning and why they are so focused on TikTok right now.
02:56 – Getting micro-influencers to build and scale content generation this includes running ads off their account resulting to a win-win situation.
05:56 – How to find an influencer (and the background process of content production) that is right for your product.
13:10 – Effectively managing ads and choosing the platform for scaling, and why TikTok is that “right” platform.
16:49 – Creative TikTok strategies to get your product noticed.
21:27 – Why you need to get creative in presenting your Pricing Page; and why the onboarding process shouldn’t be static.
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