Mobile apps are, and have been for a while, one of the hottest topics. Not just when it comes to tech stuff but also in general. The integration of mobile apps into pretty much everything around us has happened quickly and seamlessly, with advertisement, entertainment and productivity all strongly connected to the digital treats developed for mobile platforms.
When you are looking into starting your own business, one crucial factor you must invest in is marketing. Marketing is what differentiates a good product from a good products that no one knows about. It would be quite a shame to miss out on the success potential of your product or service because no one knows about it. Marketing helps you spread the word and entice people to check out whatever it is that you’re selling. More traditional approaches to marketing include posters, signs, billboards, TV and radio commercials, or even flyers. One of the more modern solutions would be ads on internet pages.
In this article, I’m going to take a look at a new marketing solution which provides both relevance and massive exposure for your venture. I am, of course, talking about mobile apps. Mobile apps are being used by more than a quarter of the planet’s population across multiple platforms and brands. People spend a lot of time on their mobile device, and some pump tremendous usage hours into their handsets. But how can this help your business?
In marketing, the idea is to promote your business in places where you are certain a large audience will be able to see it. It is for the same reason that huge posters for upcoming blockbusters are hanged on large buildings in crowded parts of the city, and not under the ocean. While this example might be a bit strong, it serves its purpose and hopefully you get the idea.
What this means in regards to mobile apps, is that most of the time people spend on their phones is actually spent on apps. The vast diversity of available mobile apps make so there’s an app for pretty much everything, meaning that a lot of people will be in a lot of situations where a mobile app will come in handy. Marketing your business on an app means you are sending promotional information to the potential customer on a device that he will always carry on his person and constantly check.
Strongly tied to the previous point, accessibility means that you will be able to supplement additional information or change specific promotional offerings very fast. Let’s pretend you are paying a radio station to air your commercial for a specific product. If suddenly you decide to change something about the promotion, or replace it completely, the hassle involved would be far greater than just updating your business app. With the help of an app, you can always send out instant notifications about what’s changed and what’s new. Unlike a website that people have to access in order to get the latest about your business, an app will reach out to the consumer directly, and your update will pop up in their notifications.
Today, everything needs to be fast. Customers are looking for fast solutions and fast access to whatever they are looking for. This means that instead of driving to the mall and checking out what different brands have for sale, or whether they have a specific item available, they will be more likely to go on their website and see everything they can buy. More than that, they can order the selected items online and have them delivered to their doorstep in a timely manner.
The same idea applies to mobile apps, but better, because checking out a venture’s website requires an internet browser. If your business has its own app, customers will be able to access your catalogue with one single tap in their app drawer. It has been agreed upon long ago that when it comes to the mobile industry that each less tap or step a consumers has to make, will in turn make the app more successful.
That being said, it is important as a business that wishes to stay relevant, to provide a mobile solution for your customer base which they can access with ease. Mobile apps are at a point where they are pretty much synonymous with “marketing on steroids” because of the huge customer potential they are able to tap into. Marketing through a mobile app can boost your business to a whole new level.
Mehul Rajput is a CEO of Mindinventory, a leading mobile app development company that develops iOS and Android apps.He does blogging as hobby and love to write on mobile technologies, Startups, Entrepreneurship and mobile applications.