Stop making the mistake that I see most game developers make where they completely focus on building the game and do NOT think about marketing or monetization. In this episode, you will discover how to incorporate monetization while designing your game from day 1, how targeting a wide audience on Facebook led to lower CPIs and the tech stack that allows you better track your campaigns.
04:13 – Setting the stage for monetization – the preparation, planning, and allocating resources.
06:33 – The importance of fusing monetization strategies at the very start of the game design.
11:38 – Stitching game design and ads, and how to find that balance in order to increase retention.
15:21 – Pitching for investors: How do you strategize your approach.
18:33 – Targeting a wider audience on Facebook leads to lower CPIs as well as increasing profitability.
34:36 – Utilizing tech stack tools to track your campaigns better.
Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.
App Radar will save you time with its unified ASO workflow and save you money with its Apple Search Ads team who will optimize your campaigns and increase your ROAS.
Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.
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