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App Radar is changing how App Store Optimization is done. The tool helps developers get their apps and mobile games discovered in the app stores and manages your entire ASO workflow through one simple interface. Not only that, once your ASO is fixed, App Radar will also help you set up optimized Apple Search Ads to help you scale up your User Acquisition results.

Industry-leading companies like Kolibri Games, Tivola Games, NerByte & iTranslate rely on their platform and expertise to drive organic installs from app stores, to their apps and games.

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Description

Want to know how to drive insanely low CPIs through Instagram advertising? Well, I got a great tip from my podcast guest, Esther Crawford Co-Founder and CEO at Squad, who shared it during our podcast interview.

1) Create short form content with one clear message.

Videos should be around 4 – 10 seconds in the form of videos or GIFs. Short form content is working well for people and note to use just one primary message and use that brilliantly.

2) Target smaller markets

Going towards big cities are expensive plus going for smaller markets lets you create more network effect. Smaller communities are more likely to be on one app at the same time and share it with each other.

3) Advertise as a promoted post

A promoted post is simply one that comes from your page. You’re promoting to your audience and she found out this works better than just targeting random people. Esther did a promoted post rather than a typical ad (test on your own to see which one works better for you) and she was able to get that network effect and drive CPI as a low as $.20.

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.