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Today’s guest is a speaker, author, advisor and is the VP of Growth at IMVU. You will discover what metrics matter when scaling your company, what is customer acquisition 3.0 and what types of TikTok campaigns are working well for them.

Lomit Patel is the Vice President, Growth at IMVU.

Highlights

02:04 – Levering on machines to accelerate growth and the cost that goes with it
04:47 – Key things that you should focus on before working with AI
07:10 – Customer acquisition 1.0, 2.0 and 3.0 defined
09:44 – How the modern Growth Team looks like
16:18 – What works well on TikTok for IMVU
23:10 – New platforms that they are keeping their eye on

Show Mention

TikTok
– Fav app: Otter: (iTunes | Google Play)

Sponsors

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