Sponsors

Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.

Want to double your downloads using ASO? At the App Masters Academy, we show you our EXACT ASO strategies and our greatest growth hacks to driving massive downloads. From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Check out the App Masters Academy today.

Description

Today’s guest is a speaker, author, advisor and is the VP of Growth at IMVU. You will discover what metrics matter when scaling your company, what is customer acquisition 3.0 and what types of TikTok campaigns are working well for them.

Lomit Patel is the Vice President, Growth at IMVU.

Highlights

02:04 – Levering on machines to accelerate growth and the cost that goes with it
04:47 – Key things that you should focus on before working with AI
07:10 – Customer acquisition 1.0, 2.0 and 3.0 defined
09:44 – How the modern Growth Team looks like
16:18 – What works well on TikTok for IMVU
23:10 – New platforms that they are keeping their eye on

Show Mention

TikTok
– Fav app: Otter: (iTunes | Google Play)

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.