Today’s guest is a speaker, author, advisor and is the VP of Growth at IMVU. You will discover what metrics matter when scaling your company, what is customer acquisition 3.0 and what types of TikTok campaigns are working well for them.
02:04 – Levering on machines to accelerate growth and the cost that goes with it
04:47 – Key things that you should focus on before working with AI
07:10 – Customer acquisition 1.0, 2.0 and 3.0 defined
09:44 – How the modern Growth Team looks like
16:18 – What works well on TikTok for IMVU
23:10 – New platforms that they are keeping their eye on
Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.
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