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About the Episode
How do you monetize your podcast beyond just sponsorships? Well today’s guest talks about ways you can make money by having an app for your podcast and creating premium content within the app. Also, listen to his tip about accessibility and why it’s so important to consider when developing your app.
Monetizing by Having an App for Your Podcast
Creating an app for your podcast is easy as Libsyn will handle the putting of the app together. You have the option to have your app free or make it as a premium but another way to monetize once you have your app up is to make your audio podcast free but charge a premium for transcriptions which you upload in pdf.
Releasing an app for your podcast not only drives more downloads but also increases consumer feedback because once they have the app, it is easier for them to give feedback right there in their device. It is also most important in the Android platform is there are zero ways of being discovered natively in that platform as a podcast.
There are a lot of things that Apple has done to help people with accessibility issues or physical impediments. From an ROI point-of-view, app developers should make their apps accessible as you will be opening your apps up for a different market but apart from that, it is the right thing to do, so do it. Find some blind beta testers to get their feedback or put a blindfold on when you are using your app to experience it from their point of view. Also, make sure that the accessibility features will not be lost when you do upgrades for your app.
What advice would you give to anyone looking to build a mobile app?
Learn about accessibility and build it in from Day 1 so you it’s not something that you need to retrofit into your app.
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