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Description

Today’s guest is the CMO at From the Bench, a company that has over 60M downloads and 100,000’s of DAUs. You are about to discover how to get licenses from the biggest sports leagues, why mid-size influencers are the most effective and lastly how to optimize your ads for maximum revenue.

David Cremades is the CMO at From the Bench.

Highlights

04:52 – Knowing when to focus your energy on a new company.
05:51 – The strategy that’s working for David today.
07:16 – Things you need to know about licensing.
16:28 – ASO and which aspects to focus on.
21:38 – ASO experiments that resulted in success.
26:19 – Influencer marketing best practices.

Show Mention

Influencer Marketing Presentation
Appodeal
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Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.