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Today’s guest is the CMO at From the Bench, a company that has over 60M downloads and 100,000’s of DAUs. You are about to discover how to get licenses from the biggest sports leagues, why mid-size influencers are the most effective and lastly how to optimize your ads for maximum revenue.
04:52 – Knowing when to focus your energy on a new company.
05:51 – The strategy that’s working for David today.
07:16 – Things you need to know about licensing.
16:28 – ASO and which aspects to focus on.
21:38 – ASO experiments that resulted in success.
26:19 – Influencer marketing best practices.