Lifecycle Marketing
Getting installs is only half the job. Keep them.
Email, push, and win-back campaigns that turn one-time installs into long-term paying subscribers.
Trusted by world-class app teams
What we do
Every channel. Every stage.
From first open to loyal subscriber — we run every lifecycle touchpoint that keeps users engaged and paying.
Email Marketing
Onboarding sequences, trial nurture, win-back campaigns, and renewal flows — all automated and personalised by user behaviour.
Push Notifications
Day 1–30 re-engagement triggers, churn prediction pushes, and A/B tested copy that brings users back before they drift.
In-App Messaging
Contextual upsells, feature discovery, and ratings prompts — surfaced at the right moment to activate users and drive upgrades.
Churn Prevention
Cancellation flow offers, dunning campaigns for failed payments, and win-back sequences that recover churned revenue automatically.
The proof
See all case studies →
Retention wins that compound.
126
Lapsed users reactivated
$0
Ad spend required
Family · Baby
Precious
126 lapsed users came back. No ads. A targeted win-back email campaign identified the right users, sent the right message at the right time — and reactivated them for free.
Win-Back Campaign
2x
MRR in 3 weeks
$0
Extra spend
Productivity · AI
AI Rewriting App
Optimising the conversion funnel — paywall copy, social proof, CTA — doubled MRR in 3 weeks. No new installs. Just better conversion of existing users.
Funnel · Paywall Optimisation
2.5x
Revenue in 30 days
3
Words changed on paywall
Utilities
Phone Cleaner
"No Payment Now" — three words eliminated billing anxiety at the paywall and multiplied revenue 2.5x in 30 days. The users were already there. The funnel just wasn't working for them.
Monetization · Conversion
The method
The problem. What we do about it.
Most apps focus on acquisition and ignore the users they already have. Here is where LTV is won and lost.
The problem
What we do about it
Problem
Users install and never come back
Most apps lose 70%+ of users within the first 7 days. There is no onboarding sequence, no re-engagement trigger, and no system to bring lapsed users back. Every churn is silent and permanent.
Our approach
We build day 1–30 activation sequences that stick
Email and push sequences mapped to user behaviour — triggered by actions (or inaction) in the first 30 days. We build the retention foundation before churn becomes a problem.
Problem
Trial users expire without converting
The trial period is the highest-leverage moment in any subscription app. Most teams let it expire with a single generic push notification — leaving the majority of trial-to-paid revenue on the table.
Our approach
We run structured trial nurture sequences across email and push
Day-by-day sequences that surface the app's best features, address objections, create urgency, and close the conversion — personalised by what the user has and hasn't done in-app.
Problem
Churned subscribers are treated as lost forever
Most apps have no win-back strategy. A churned subscriber who paid for 3 months is far easier to re-convert than a cold install — but most teams never reach back out systematically.
Our approach
We build win-back campaigns that recover churned revenue
Segmented win-back sequences — different messaging for voluntary cancels, payment failures, and trial non-converters. We test incentives, timing, and copy to find what brings them back.
Problem
No visibility into which messages are working
Most lifecycle programmes run on guesswork. Emails go out, pushes fire — and nobody knows which sequences are actually moving the retention and LTV metrics that matter.
Our approach
We connect every message to revenue and retention metrics
Every sequence tracked against trial-to-paid, churn rate, and LTV — not just open rates and clicks. Monthly reporting shows exactly which lifecycle touchpoints are generating revenue.
Lifecycle Marketing · Video Guides
From the #1 App Marketing Channel on YouTube · 73K+ subscribers
Client love
Don't take our word for it. Hear theirs.
★★★★★
App Masters was instrumental in getting massive awareness for Sortly. Their strategies allowed us to be the #1 keyword in the App Store. And we did it without spending a dime on marketing.
Dhanush Balachandran
Founder of Sortly
★★★★★
After rewatching your ASO videos, my downloads increased by 900%!
Sarah Boland
Founder of Life Lapse
★★★★★
After working with Steve, he helped take Unplug to a whole new level and helped us get an App of the Day feature from Apple.
Suze Yalof Schwartz
Founder of Unplug Meditation
★★★★★
I went from 2 downloads a week to over 500 downloads a week just watching the App Masters YouTube channel!
Rylan Evans
Independent iOS Developer
★★★★★
After watching the App Masters Academy videos, the number of users, revenue, and subscribers just went up by tenfold.
Luke Memet
Founder of TimeFinder
★★★★★
Steve knows his stuff. Every minute on our call brought exponential value.
Adrian Salamunovic
Co-Founder of CanvasPop
Free Strategy Call · No commitment
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