This podcast interview was originally published on Mobile Growth Nightmares Podcast on September 20, 2018

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MGN is back with an amazing guest, Steve P. Young! Steve is an app marketing consultant and founder of AppMasters.com. In this episode, we talked about how to build your own company and all things related to organic growth. Other topics include games (paid vs free) and the changing impact of getting featured by Apple. We also discussed the article variety.com/2018/gaming/news/de…y-store-1202861850/ in our Brilliant-or-Bullshit segment. Tune in now to not miss out!

This latest episode features Steve P. Young, app marketing consultant and founder of App Masters, based in California. Steve runs a successful podcast himself that’s nearing its 700th episode.

On Mobile Growth Nightmares Episode 4 (!), he talks about how he achieved this remarkable feat, but also about some of the struggles he faced when building his own app marketing company.

Other topics include: ASO, mobile games (paid vs free), and the changing impact of getting featured by Apple. We also talk about Google’s decision to favor apps with higher engagement rates in their ranking algorithm.