This podcast interview was originally published on Mobile Growth Nightmares Podcast on September 20, 2018

Click any of these links to listen to the episode:



MGN is back with an amazing guest, Steve P. Young! Steve is an app marketing consultant and founder of In this episode, we talked about how to build your own company and all things related to organic growth. Other topics include games (paid vs free) and the changing impact of getting featured by Apple. We also discussed the article…y-store-1202861850/ in our Brilliant-or-Bullshit segment. Tune in now to not miss out!

This latest episode features Steve P. Young, app marketing consultant and founder of App Masters, based in California. Steve runs a successful podcast himself that’s nearing its 700th episode.

On Mobile Growth Nightmares Episode 4 (!), he talks about how he achieved this remarkable feat, but also about some of the struggles he faced when building his own app marketing company.

Other topics include: ASO, mobile games (paid vs free), and the changing impact of getting featured by Apple. We also talk about Google’s decision to favor apps with higher engagement rates in their ranking algorithm.

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web,, and on my blog