App Radar will save you time with their unified and connected ASO workflow and save you money with their Apple Search Ads team who will optimize your campaigns and increase your ROAS. See why companies like Kolibri Games, Tivola Games, NerByte & iTranslate rely on their platform and expertise to drive organic installs from app stores, to their apps and games.
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A lot of times, we just look at the cost per install and not enough on the cost per actual conversion. So today, Michael Paxman, Global Product Communications Manager at adjust.com, talks all about attribution.
Here are some key points from our conversation:
1:25 – What seems small and obvious but is a tactical item that you should not miss out: if something looks inefficient, act on it. Do not turn a blind eye to data that you are paying for.
3:15 – Best practices on how much you should spend or how long you should wait for your data to be useful for analysis.
4:43 – Shocking information on how bots can affect apps as well and how to determine whether the interaction is from bots or real users.
Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.
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