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Show Notes

A lot of times, we just look at the cost per install and not enough on the cost per actual conversion. So today, Michael Paxman, Global Product Communications Manager at, talks all about attribution.

Here are some key points from our conversation:

1:25 – What seems small and obvious but is a tactical item that you should not miss out: if something looks inefficient, act on it. Do not turn a blind eye to data that you are paying for.
3:15 – Best practices on how much you should spend or how long you should wait for your data to be useful for analysis.
4:43 – Shocking information on how bots can affect apps as well and how to determine whether the interaction is from bots or real users.

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