App Radar will save you time with their unified and connected ASO workflow and save you money with their Apple Search Ads team who will optimize your campaigns and increase your ROAS. See why companies like Kolibri Games, Tivola Games, NerByte & iTranslate rely on their platform and expertise to drive organic installs from app stores, to their apps and games.
Let Adjust unify all your marketing activities into one powerful platform, and give you the insights that you need to scale your business. Adjust provides 100% accurate mobile app tracking so you can make better informed marketing decisions. See why more than 25,000 apps have implemented Adjust’s solutions.
A lot of times, we just look at the cost per install and not enough on the cost per actual conversion. So today, Michael Paxman, Global Product Communications Manager at adjust.com, talks all about attribution.
Here are some key points from our conversation:
1:25 – What seems small and obvious but is a tactical item that you should not miss out: if something looks inefficient, act on it. Do not turn a blind eye to data that you are paying for.
3:15 – Best practices on how much you should spend or how long you should wait for your data to be useful for analysis.
4:43 – Shocking information on how bots can affect apps as well and how to determine whether the interaction is from bots or real users.