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Show Notes

A lot of times, we just look at the cost per install and not enough on the cost per actual conversion. So today, Michael Paxman, Global Product Communications Manager at adjust.com, talks all about attribution.

Here are some key points from our conversation:

1:25 – What seems small and obvious but is a tactical item that you should not miss out: if something looks inefficient, act on it. Do not turn a blind eye to data that you are paying for.
3:15 – Best practices on how much you should spend or how long you should wait for your data to be useful for analysis.
4:43 – Shocking information on how bots can affect apps as well and how to determine whether the interaction is from bots or real users.

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.