Highlights

00:13 – Keeping your eye on keyword ranking and its correlation to minimum thresholds for retention rates.

01:42 – The significance of monitoring retention rates in your app category.

02:19 – Retention rate vs Uninstalled rate: Its impact on your app category.

02:53 – Choosing the right app category can have a direct effect on the retention rate as well as the conversion rate.

04:28 – Be cautious about changing app categories as this can result to negative outcomes on your app.