00:13 – Keeping your eye on keyword ranking and its correlation to minimum thresholds for retention rates.
01:42 – The significance of monitoring retention rates in your app category.
02:19 – Retention rate vs Uninstalled rate: Its impact on your app category.
02:53 – Choosing the right app category can have a direct effect on the retention rate as well as the conversion rate.
04:28 – Be cautious about changing app categories as this can result to negative outcomes on your app.
- This Intermittent Fasting App is Making $300K a Month - June 3, 2020
- 786: Why It Pays to Be Bold with App Monetization Guilhem Duche - June 2, 2020
- Mobile Game Monetization: How to 2X ARPDAU - June 1, 2020