How Does Mobile App Retention Affect Keyword Rankings?

Highlights

00:13 – Keeping your eye on keyword ranking and its correlation to minimum thresholds for retention rates.

01:42 – The significance of monitoring retention rates in your app category.

02:19 – Retention rate vs Uninstalled rate: Its impact on your app category.

02:53 – Choosing the right app category can have a direct effect on the retention rate as well as the conversion rate.

04:28 – Be cautious about changing app categories as this can result to negative outcomes on your app.

Author
Recent Posts

Steve Young

Founder at AppMasters

I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.