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Did you realize that the average smartphone user looks at their mobile device around 47 times per day? Often times, smartphone users are looking at their device while engaging with mobile apps.

The mobile app market generates billions of dollars in revenue each year. If you are the owner of an app development company, churning out high-quality and bug-free apps should be one of your main concerns.

Providing your team with state of the art tools, like a logging setup is a key element to app development success. With access rights manager software, the managers you have in place will be able to dictate which resources particular developers are able to access.

The biggest roadblock app development companies have to deal with are developer mistakes. Read below to find out about some of the most common developer mistakes and what can be done to avoid them.

Developing For Too Many Platforms Can Create Big Problems

Making money is one of the main motivations that app development companies have. In some instances, this need to generate income clouds the judgment of the app developers working on a project. Attempting to develop an app that can be used on multiple platforms right out of the gate is usually a mistake.

Choosing whether to put an app on the iOS, Android or Windows market can be a bit daunting. When trying to decide which market to target with your app, use hard data and facts to make your decision. When you consider that Google Play and Apple have over 2 million apps available, you can clearly see which forums are the most popular.

If you are targeting a global audience, then Android may be your best bet. This marketplace far outperforms Apple in regards to global downloads and sales. Focusing on developing your app for one OS at a time can reduce errors and app functionality issues.

Beta Testing is Essential

In the age of instant gratification, developers are anxious to put out new programs on a regular basis. While being first to market can provide you with a competitive edge, you don’t want to risk an app’s functionality due to a lack of beta testing. Before putting your app into the hands of consumers, you need to make sure it can run efficiently.

Releasing an app before beta testing it can lead to lots of issues with glitches and crashes. The last thing you want is to get the reputation of putting out unreliable apps. Letting a handful of loyal users test out a new app can help you identify problems with ease. The time and effort invested in putting together a test group to put your new app through the paces is definitely worth it.

Apps For Everything Aren’t Feasible

Another mistake commonly made by inexperienced developers is attempting to build a Swiss army-style app. You need to realize that trying to build an app that does “everything” simply isn’t feasible. An app should do one thing well and that’s it. Creating apps that are designed to do a number of different jobs will generally backfire in a spectacular fashion.

Before you being the app development process, you need to hone in on the goal you want to solve with your application. Solving a problem or providing entertainment to consumers should be the main goal you have as an app developer. Once you have an idea of what your app needs to do, you can start the development process with intent.

Failing to have this game plan in place before you start to work will usually result in lots of confusion and low productivity levels.


Marketing Your New App is a Must

Some developers think that once they deploy their new program the money will just start rolling in. The app market is highly competitive, which means you will need to learn how to market your program. One of the best ways to spread the word about your new app is by using social media.

Posting demos of the app and answering the questions consumers have can be a great way to create a buzz before you launch. If you are not sure about how to adequately market your app, then hiring professionals to help you is a good idea.

These professionals will be able to develop a plan of action based on hard data and market research. The money you pay a marketing company to help you spread the word about your app will pay off due to the increased attention it will provide.  

Taking your time and building a reliable and functional app is important. Getting in a hurry will usually cause you to make mistakes that can be crucial to the success of your app.

Wendy Dessler

Wendy Dessler is a super-connector with OutreachMama who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.

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