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As app developers, we stay within the app ecosystem too many times that we sometimes forget about all the different channels that we have out there. So let’s explore more:
Wag is a dog-walking service which offers your first walk free and this offer expires after seven days. The app has push notifications via sms which says ‘hey, it’s your last day’ or ‘you got one more day before you’re free walk expires’. They saw tremendous results using this channel. This might not make sense for every single app out there but this is a good example of other ways to re-engage your users. Branch has data that says text messages get way higher responses than any form of messaging or communication today.
HotelTonight does a tremendous job of incorporating the activities that I’m doing and relaying that through other channels. I was going to visit Monterey and was looking at this particular hotel so I hearted it in the app as a potential one where I want to stay in. Within minutes, I get an email that says ‘hey, are you still thinking about staying at the Hyatt? Well, you can still book it right now and get an offer…’
Your customers might may have push notifications turned off but if you are using other channels, you can continue to communicate and remind them that ‘hey, I’m still on your phone’.
There are more channels which you can use to re-engage your users, social media is another one, but whatever you do, remember that the effectiveness of a campaign relies a lot on personalization.