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App Radar is changing how App Store Optimization is done. The tool helps developers get their apps and mobile games discovered in the app stores and manages your entire ASO workflow through one simple interface. Not only that, once your ASO is fixed, App Radar will also help you set up optimized Apple Search Ads to help you scale up your User Acquisition results.

Industry-leading companies like Kolibri Games, Tivola Games, NerByte & iTranslate rely on their platform and expertise to drive organic installs from app stores, to their apps and games.

To preview the tool, you can start a free trial here.

Description

As app developers, we stay within the app ecosystem too many times that we sometimes forget about all the different channels that we have out there. So let’s explore more:

Text Messaging

Wag is a dog-walking service which offers your first walk free and this offer expires after seven days. The app has push notifications via sms which says ‘hey, it’s your last day’ or ‘you got one more day before you’re free walk expires’. They saw tremendous results using this channel. This might not make sense for every single app out there but this is a good example of other ways to re-engage your users. Branch has data that says text messages get way higher responses than any form of messaging or communication today.

Email marketing

HotelTonight does a tremendous job of incorporating the activities that I’m doing and relaying that through other channels. I was going to visit Monterey and was looking at this particular hotel so I hearted it in the app as a potential one where I want to stay in. Within minutes, I get an email that says ‘hey, are you still thinking about staying at the Hyatt? Well, you can still book it right now and get an offer…’

Your customers might may have push notifications turned off but if you are using other channels, you can continue to communicate and remind them that ‘hey, I’m still on your phone’.

There are more channels which you can use to re-engage your users, social media is another one, but whatever you do, remember that the effectiveness of a campaign relies a lot on personalization.

 

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.