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Today’s guest is a user acquisition expert with experience running campaigns for the social casino game category. You’re about to discover a trick for running Google UAC keyword campaigns, how to optimize Facebook ads and what metrics should a UA lead focus on.

Cuneyt Unar is the VP of Marketing at Celer Network.


  • 6:30 – Advanced UA experience that Founders may not know
  • 9:00 – Qualities that a UA lead must possess
  • 12:00 – Tips on how to effectively utilize creative optimization
  • 13:00 – Taking advantage of the Google UAC keyword campaign
  • 14:45 – How to optimize Facebook Ads
  • 20:00 – Establishing a good relationship with the finance team
  • 23:20 – Important metrics that a UA lead should focus on
  • 25:30 – UA lead vs hiring an agency

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.