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Today’s guest is a user acquisition expert with experience running campaigns for the social casino game category. You’re about to discover a trick for running Google UAC keyword campaigns, how to optimize Facebook ads and what metrics should a UA lead focus on.
- 6:30 – Advanced UA experience that Founders may not know
- 9:00 – Qualities that a UA lead must possess
- 12:00 – Tips on how to effectively utilize creative optimization
- 13:00 – Taking advantage of the Google UAC keyword campaign
- 14:45 – How to optimize Facebook Ads
- 20:00 – Establishing a good relationship with the finance team
- 23:20 – Important metrics that a UA lead should focus on
- 25:30 – UA lead vs hiring an agency
Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.
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