Pretty Masculine - Mike Ruiz

Pretty Masculine – Mike Ruiz

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About the Guest

Mike Ruiz is a world-renown photographer who has shot famous celebrities such as Jessica Alba, Beyonce, Prince, Britney Spears and many others talk about his latest app – Pretty Masculine. Also, listen to the technique he used to drive over 3 million views on his mobile app video.

About Pretty Masculine

Taking photographic art to the next level, Pretty Masculine brand presents an innovative digital photographic book for the iPad. The PM Mike Ruiz app offers never before seen access to the entire creative process including behind the scenes footage, time lapse body art, interviews with models, and much more!

As with the original endeavor, this latest project also highlights the juxtaposition of femininity with masculinity. However, we now look at the intent to deconstruct societal norms and expectations as to what not only what is defined as masculine, but what is defined as feminine as well.

Show Mentions

Pandora 27:05
Echo Interactive 29:30

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web,, and on my blog