Are you about to launch your app and have a limited budget for app marketing?

Are you trying to decide if you should spend your money on a PR agency or run a user acquisition campaign such as a Facebook Ad?

App marketing is an important piece of any successful app and when you have a limited budget it’s important to make the right investment.

That’s why we put together this infographic to help you decide whether PR or advertising is the right option for you.

PR vs UA (User Acquisition)

(Click infographic to enlarge)
public relations vs advertising

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Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web,, and on my blog