Today, I want to show you how to respond to your iOS App Store reviews. This is important because you want to make sure that your potential users are seeing that you are engaging with your positive,and especially your negative, feedback. Stay tuned!
Why Respond to Negative App Store Reviews
For this tutorial, I’ll be showing you one of my apps. As you can see, the first review that shows up under my app store listing is very positive but as you move further, it gets a little negative. This is where you want to respond.
Now, people are complaining that I asked for reviews too much, so I’ve changed that already — I don’t ask for reviews on the first open anymore. I just want to show you that it’s important to respond to some of these bad and negative reviews because it’s important for your users to see that this developer is fully engaged. It’s also a great opportunity to tell your side of the story.
How to Respond to Negative Reviews in the App Store
At this point, I’ll show you how it’s done on the platform. For this tutorial, I’m signed in to my App Store Connect. Click My Apps and choose the app that you want to respond to. Go to the Activities tab, then iOS app and then you will find in there the reviews.
You can filter by Most Recent, Most Helpful, Most Favorable and Most Critical. Filter it by Most Critical to see the negative reviews. In my case, the users are complaining about the same thing: that I ask for a review right upon the first launch.
We were being really aggressive and I think it’s probably was a mistake. I’d probably do it on a second launch, which is what we’ve changed it to. On the first launch, we did get a ton of ratings but at the same time, we’ve got some one-star reviews complaining about the same thing.
You can respond by writing, “Sorry about that, we fixed this bug and you can now use the app without any interruptions.” That’s it! It’s that simple.
There is a tool called AppFollow that I’ve already mentioned in my previous videos, that allows you to auto-respond within their platform for both Google Play and your iOS. I showed you how to do it on the iOS platform and in the next video, I will show you how to do it on Google Play.
See you in the next video!
Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.
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