SearchMan – Niren Hiro
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About the Guest
Want a quick and easy way to improve your app visibility? Well I’ve got Niren Hiro, the co-founder and CEO of SearchMan to teach us everything we need to know about app store SEO. There’s a fundamental shift happening in app discovery and search is going to play a HUGE part in the app store. You don’t want to miss this episode.
About SearchMan
From CrunchBase: SearchMan SEO, enables search engine optimization for Mobile Apps on iPhone & iPad. The service helps developers (and their stakeholders) track search rankings, analyze keywords, compete for rankings, and optimize everything…so that your App is easier to find.
App Store SEO: Google Play (Android) vs Apple App Store
Show Mentions
– 26:43 – Google Search (iTunes)
Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.
Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.
Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.
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