Coming up: I compare my two favorite ASO tools and how you can use them to decide how you can target a particular keyword for your app name or keyword field. Also, I share real data that shows you why it’s so important to use both tools when performing app store optimization.

01:56: Going through the Sensor Tower dashboard and how you load your key words to check on its traffic score and difficulty.

03:23: Entering your key words and phrases into Mobile Action and comparing results derived from Sensor Tower including the category ‘chance’.

04:59: Sharing over real data for you to make a decision on whether to place this keyword in your app name or your keyword field, and showing examples when it proved useful and profitable using both tools.

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Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web,, and on my blog