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Shifty Jelly - Russell Ivanovic

Shifty Jelly – Russell Ivanovic

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About the Episode

What do you do when you realize that your business will be out of cash in 6 months? Well listen to how today’s guest went from corporate life to making a living off his apps to nearly going bankrupt and how he changed his approach to charging for updates for his popular apps. Also, listen to the tip that today’s guest gives about sending emails to the press and how he managed to get featured on The Verge.

Russell Ivanovic is co-founder of Shifty Jelly.

Show Notes

Our guest for today is the opinionated Russell Ivanovic, the co-founder of Shifty Jelly, the company which created Pocket Weather Au and Pocket Cast.

Our interesting conversation today involves a different take in coming up with apps and marketing them and the fun things he and his business partner had gone through in between. Not a boring moment in our episode today so tune in as Russell shares:

  • How the Pocket Weather app triggered their change of professions and changed their lives,
  • The need for changes in weather apps that prompted the creation of their own,
  • How Pocket Cast born, what problems they were trying to solve upon its creation and how they come up with the features and the refinements that followed,
  • The step by step process of Pocket Cast development including Russell introducing me to Skala preview,
  • Tips on marketing and how to get more downloads,
  • The rule they follow in determining market value for their apps, and
  • The challenges they had experienced so far being in this industry for five years. 

Taking it from Russell, the app industry has indeed come a long way. There are currently millions of apps in the app store and it will take effort for your app to stand out.   So ‘don’t expect to be an overnight millionaire or for things to fall into place. Do the hard work’.

Show Mentions

Skala Preview

– Fav app: Lifx: (iTunes | Google Play)