News alert, Apple is now limiting your app name to 50 characters and removing old or cloned apps from the app store. This is great news!
A few months ago I made a commitment to double down on app store optimization (ASO) as a viable strategy to drive downloads.
You see the same people that said ASO no longer works were the same people flooding the App Store with these crappy clones and reskins. So as they started moving on from ASO, I started digging deep.
And it’s paying off…
We have helped clients increase downloads anywhere from 20–400% using nothing but ASO.