Unsplurge: The Analytical Approach to Reaching Out to The Press with Daniel Lau

Are you quietly launching your mobile app without ANYONE writing about it? Well today’s guest teaches us his analytical approach to reaching out to the press that has landed his app on Life Hacker, CNET, Pando Daily and many more publications. Also, listen to the awesome email tool that he recommends and why it’s something that I’m now using.