AutoRap: How to Build Marketing Buzz for Your App (and Get Millions of Downloads) with Prerna Gupta

How do you build marketing buzz for your app even before you even build it? Well today’s guest sold her company, Khush, to Smule and she talks about how she leveraged YouTube to market her apps and get millions of downloads. In fact, she even got the stars of Charlie Bit My Finger to do an app video. Also, listen to her cold email strategy that landed her press and review videos from popular YouTubers.