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App Radar is changing how App Store Optimization is done. The tool helps developers get their apps and mobile games discovered in the app stores and manages your entire ASO workflow through one simple interface. Not only that, once your ASO is fixed, App Radar will also help you set up optimized Apple Search Ads to help you scale up your User Acquisition results.

Industry-leading companies like Kolibri Games, Tivola Games, NerByte & iTranslate rely on their platform and expertise to drive organic installs from app stores, to their apps and games.

To preview the tool, you can start a free trial here.

Description

Does a monthly, quarterly or yearly plan work best for subscription-based app? Well I have my friend, Rich Wagstaff, share how he grew his revenue 50% with a simple pricing plan change.

Settling with One Pricing Option

Originally, Rich has three different pricing tiers: 1 month, 6 months, and a trial period. After the App Masters Retreat, he changed it to just one offering: 12 months. The revenue percentage increase was about 50% to 100% with just that simple little change!

He found that for his crossword puzzles, there were too many people dropping off from their subscriptions in the first few months. At first, he thought of increasing the price of the one month subscription but thought otherwise. He decided to retain the pricing for the yearly subscription and just removed all other options. People now only have one option.

Getting people to stay for a year was easier. Even though it’s discounted, he still made more money per user in this pricing method.

The Way to Go for Indie Developers

Don’t drive yourself so much in finding out different tactics and stuff to grow your app. Instead, be more consistent on improving the app (aim for an update at least once a month), work on the App Store optimization, and stay in it for the long term.

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.