This podcast interview was originally published on The Brand Journalism Advantage on March 14, 2017
A deep dive into how to get a reporter’s attention. Steve P. Young shares his key tips to getting published. Plus, I share tips on how to do interviews and be better on camera.
Steve P. Young is 60% marketer, 30% developer, 10% designer, and 100% hustler. Steve runs AppMasters.co where he’s helped 7 clients get featured by Apple, 5X downloads using ASO and land major press coverage on TechCrunch, Mashable, Venture Beat and other major publications. He also writes for The Huffington Post, Entrepreneur.com, The Next Web, Business2Community, Lifehack and more.
He also hosts Mobile App Chat a weekly podcast interviewing the top mobile entrepreneurs.
While I share the same name as a famous football player, I actually played Varsity Badminton all four years of high school and finished 3rd in the northern California finals.
Think Like A Journalist Quote
“Don’t try and break through the noise….just engage.” –Pam Moore
Success Quote or Tip
Things may come to those who wait but only the things left by those who hustle. –Abraham Lincoln
Steve was doing the side hustle and eventually started a podcast. He contacted Shazam and got a high-level executive at Shazam to be interviewed on his podcast when he had a small following.
When It Didn’t Work
[10:40]…When Steve became an entrepreneur he was working with a big client that was half his income. He was starting to apply for jobs.
How To Get A Reporter’s Attention
- Use Instagram
- Engage: communicate with reporters about things they’re talking about.
- Give a reporter the exclusive: first right to publish your announcement.
- Embed juicy details: put the GIF inside the email.
- Personalize your pitch: do your homework on the reporter so you can personalize the pitch.
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The Hard Things About Hard Things, Ben
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Mentioned In This Episode
5 Tiny PR Hacks To Boost Your Startup’s Exposure
Now I run an app marketing agency where we’ve helped 8 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.