Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.
Want to double your downloads using ASO? At the App Masters Academy, we show you our EXACT ASO strategies and our greatest growth hacks to driving massive downloads. From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Check out the App Masters Academy today.
Today’s guest is the VP of Marketing of the highly popular 8fit app and he shares how to build a UA strategy optimized for high-LTV subscribers. Also, you will discover why performance marketing is not working as well anymore and conversion rate optimization for new subscribers.
06:47 – Performance marketing: The most effective digital strategy
11:30 – Campaigns that work best for 8fit
18:15 – The implications of building your brand from the beginning
22:20 – Useful tips on how to build a brand (for non-content creators)
27:20 – 8fit: Paid ads outperforming organics
36:50 – Conversion optimization campaigns that work for 8fit
Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.
Latest posts by Steve Young (see all)
- 760: Using Email Marketing for Mobile App Retention with Matthew Sadofsky - December 4, 2019
- 759: How to Build a UA strategy for High-LTV Subscribers with Saulo Marti - November 26, 2019
- 758: Launching a New Service in a Mature Market with Guillermo Gaspart - November 19, 2019