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Description
Today’s guest is the VP of Marketing of the highly popular 8fit app and he shares how to build a UA strategy optimized for high-LTV subscribers. Also, you will discover why performance marketing is not working as well anymore and conversion rate optimization for new subscribers.
Saulo Marti is the VP of Marketing at 8fit.
Highlights
06:47 – Performance marketing: The most effective digital strategy
11:30 – Campaigns that work best for 8fit
18:15 – The implications of building your brand from the beginning
22:20 – Useful tips on how to build a brand (for non-content creators)
27:20 – 8fit: Paid ads outperforming organics
36:50 – Conversion optimization campaigns that work for 8fit
Show Mention
– How to build a UA strategy optimized for high-LTV subscribers
– Fav app:
- 8Fit: (iTunes | Google Play)
- Reflectly: (iTunes | Google Play)