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Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.

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Today’s guest is the VP of Marketing of the highly popular 8fit app and he shares how to build a UA strategy optimized for high-LTV subscribers. Also, you will discover why performance marketing is not working as well anymore and conversion rate optimization for new subscribers.

Saulo Marti is the VP of Marketing at 8fit.


06:47 – Performance marketing: The most effective digital strategy
11:30 – Campaigns that work best for 8fit
18:15 – The implications of building your brand from the beginning
22:20 – Useful tips on how to build a brand (for non-content creators)
27:20 – 8fit: Paid ads outperforming organics
36:50 – Conversion optimization campaigns that work for 8fit

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How to build a UA strategy optimized for high-LTV subscribers
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