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Description

Today’s guest is the VP of Marketing of the highly popular 8fit app and he shares how to build a UA strategy optimized for high-LTV subscribers. Also, you will discover why performance marketing is not working as well anymore and conversion rate optimization for new subscribers.

Saulo Marti is the VP of Marketing at 8fit.

Highlights

06:47 – Performance marketing: The most effective digital strategy
11:30 – Campaigns that work best for 8fit
18:15 – The implications of building your brand from the beginning
22:20 – Useful tips on how to build a brand (for non-content creators)
27:20 – 8fit: Paid ads outperforming organics
36:50 – Conversion optimization campaigns that work for 8fit

Show Mention

How to build a UA strategy optimized for high-LTV subscribers
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Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.