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Today’s guest is the VP of Marketing of the highly popular 8fit app and he shares how to build a UA strategy optimized for high-LTV subscribers. Also, you will discover why performance marketing is not working as well anymore and conversion rate optimization for new subscribers.
06:47 – Performance marketing: The most effective digital strategy
11:30 – Campaigns that work best for 8fit
18:15 – The implications of building your brand from the beginning
22:20 – Useful tips on how to build a brand (for non-content creators)
27:20 – 8fit: Paid ads outperforming organics
36:50 – Conversion optimization campaigns that work for 8fit
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