Web2App
Turn web traffic into paying subscribers
Collect first-party data, personalise onboarding, and convert web visitors into paying subscribers — before they even open the App Store.
Trusted by world-class app teams
More control. Better economics. Higher conversion.
What the App Store can't give you — but a web funnel can.
Bypass App Store fees — keep more revenue
Subscriptions processed on the web avoid the 15–30% App Store commission. Better margins on every paying user.
Full attribution — know what's actually working
Web funnels restore the attribution iOS 14 took away. Know exactly which ad, creative, and audience drove each subscriber.
Personalised onboarding — before the app even opens
Quiz answers segment users in real time — tailoring the paywall and in-app experience from day one.
The proof
See all case studies →
Web funnels that convert.
2x
MRR in 3 weeks
$0
Extra ad spend
Productivity · AI
AI Rewriting App
Paywall unchanged. Price unchanged. Optimising the conversion funnel — copy, social proof, CTA — doubled MRR in 3 weeks with zero extra spend.
Funnel · Paywall Optimisation
+219%
Initial conversion rate
2x
Monthly revenue
Utilities · Productivity
GoTime
Two test phases. One insight — social proof on the right paywall framework drove a 219% lift in CVR and doubled monthly revenue without touching price.
Paywall A/B Testing
2.5x
Revenue in 30 days
3 words
Changed on the paywall
Utilities
Phone Cleaner
Three words changed on a paywall button — "No Payment Now" — eliminated billing anxiety and multiplied revenue 2.5x in 30 days. No new traffic required.
Monetization · Paywall
The method
The problem. What we do about it.
Most Web2App funnels fail at the same points. Here is what goes wrong — and how we fix it.
The problem
What we do about it
Problem
Landing page that looks like an advert
Most web funnels send paid traffic to generic landing pages that feel disconnected from the ad. Users bounce before the quiz even starts — wasting every dollar of ad spend.
Our approach
We build landing pages matched to each ad
Message match between ad creative and landing page is the single biggest driver of CVR. Every landing page is built to continue the exact story the ad started — not restart it.
Problem
Quiz that collects data and does nothing with it
Most onboarding quizzes feel like a chore. The questions are generic, the results are the same for everyone, and the data never reaches the app — leaving personalisation potential untapped.
Our approach
We design quizzes that personalise the entire funnel
Quiz answers segment users in real time — changing the paywall copy, the web checkout offer, and the in-app onboarding experience. The funnel becomes a conversation, not a form.
Problem
Web checkout that asks for too much, too soon
Most web paywalls present pricing immediately after the quiz with no context, no social proof, and no clear value prop. Conversion rates are low and hard to improve without structured testing.
Our approach
We build and A/B test web paywalls systematically
Copy, pricing structure, trial length, social proof placement, and CTA design — all tested in structured experiments. We identify the combination that converts best, then roll it out.
Problem
Users drop off between web and app install
The handoff from web checkout to app download is where most funnels haemorrhage users. Without a clear bridge — email, SMS, deep link — paid subscribers never actually open the app.
Our approach
We engineer a seamless web-to-app handoff
Deep links, email/SMS sequences, and in-app recognition of web subscribers — so every user who pays on web becomes an active app user, with their profile and preferences waiting for them.
How it works
From web traffic to paying subscriber.
1
Drive web traffic
Paid ads send users to a landing page — not the App Store. Meta, Google, TikTok, or YouTube.
2
Landing page + quiz
A personalised quiz collects first-party data and segments users before they reach the paywall.
3
Web checkout
Users subscribe or start a trial on the web — bypassing App Store fees and enabling full attribution.
4
App download
A deep link and email sequence bridges web to app — with their profile and preferences ready.
5
Paying subscriber
Personalised onboarding activates the user immediately — reducing churn from day one.
Client love
Don't take our word for it. Hear theirs.
★★★★★
App Masters was instrumental in getting massive awareness for Sortly. Their strategies allowed us to be the #1 keyword in the App Store. And we did it without spending a dime on marketing.
Dhanush Balachandran
Founder of Sortly
★★★★★
After rewatching your ASO videos, my downloads increased by 900%!
Sarah Boland
Founder of Life Lapse
★★★★★
After working with Steve, he helped take Unplug to a whole new level and helped us get an App of the Day feature from Apple.
Suze Yalof Schwartz
Founder of Unplug Meditation
★★★★★
I went from 2 downloads a week to over 500 downloads a week just watching the App Masters YouTube channel!
Rylan Evans
Independent iOS Developer
★★★★★
After watching the App Masters Academy videos, the number of users, revenue, and subscribers just went up by tenfold.
Luke Memet
Founder of TimeFinder
★★★★★
Steve knows his stuff. Every minute on our call brought exponential value.
Adrian Salamunovic
Co-Founder of CanvasPop
Web2App · Video Guides
From the #1 App Marketing Channel on YouTube · 73K+ subscribers
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