User Acquisition
Reach new audiences with more installs and lower CAC
Paid user acquisition across every major channel — structured campaigns, data-driven creative, and relentless optimisation.
Trusted by world-class app teams
Every paid channel. One team.
We manage paid acquisition across every major platform — so you scale without managing multiple agencies.
2.9B Monthly active users
Meta Ads
Facebook · Instagram Data-driven creative and audience segmentation that scales profitably.
4 Platforms in one campaign
Google UAC
Search · Display · YouTube · Play High-intent users across every Google surface in one structured campaign.
1B+ Monthly active users
TikTok Ads
Video · In-Feed · TopView Creative-first campaigns built to stop the scroll and drive installs at scale.
2B+ Logged-in users per month
YouTube & Display
Pre-roll · Programmatic · GDN Full-funnel video and display retargeting with cross-channel attribution.
The proof
See all case studies → Paid UA that actually pays back.
$3
Cost per trial — Meta Ads
4x
Trial volume increase
Health & Wellness
Lila
Meta wanted a $10K/month minimum budget. We scaled trials at $3 per trial on $1,500/month — without the budget Meta said was required.
Meta Ads $1.87
CPI — below $2 target
2x
CTR vs Meta algorithm
Home Design · AI
Remodel AI
Manual targeting beat Meta's own algorithm. CPI under $2 with a CTR twice the benchmark — without relying on Advantage+ or broad targeting.
Meta Ads $5K
MRR in 4 months
$0
Starting revenue
Utilities · Audio
Crystal Audio
Zero revenue, zero downloads. Paid acquisition launched alongside a rebuilt store listing took the app from nothing to $5K MRR in 4 months.
Paid UA · ASO The method
The problem. What we do about it.
Most paid UA campaigns fail because of weak creative, poor audience structure, or a funnel that leaks. We fix all three.
The problem your campaigns have
What we do about it
Problem
Creative is the bottleneck — not the budget
Most teams run 1–2 creatives and wonder why performance plateaus. Without systematic creative testing, you never know what's actually driving installs.
Our approach
We build a creative testing engine — not a one-off ad
5–10 creative variants per test cycle. We identify winning hooks, formats, and messages — then scale the winners. Creative iteration is built into every retainer.
Problem
Spending money before the funnel is ready
Running paid ads to a leaky onboarding or a broken paywall is the fastest way to burn budget. Poor funnel metrics make every channel look unprofitable.
Our approach
We audit the funnel before we touch ad spend
Before launching campaigns, we review install-to-trial, trial-to-paid, and paywall conversion. Paid acquisition only starts when the funnel is ready to convert.
Problem
Running one channel and hoping it scales
Meta alone is not a strategy. Each channel reaches a different user at a different point of intent. Relying on one platform caps your growth ceiling.
Our approach
We sequence channels based on your app and funnel stage
We start with the channel most likely to generate positive ROI fastest — usually Apple Search Ads or Meta — then expand to additional channels as data validates.
Problem
Optimising for installs instead of revenue
Low CPI looks great on a dashboard. But if those installs don't convert to paying users, the campaign is destroying value — not creating it.
Our approach
We optimise for cost per paying user — not CPI
Every campaign is connected to downstream revenue metrics. We track install-to-trial, trial-to-paid, and LTV by channel and creative — so budget flows to what actually generates revenue.
ROI Calculator
See what your UA budget could be generating.
Enter your current numbers. See what the same budget generates when campaigns, creative, and funnel are all working together.
Your current setup
Monthly ad budget $2,000
Cost per install (CPI) $2.50
Install → trial rate 3%
Trial → paid rate 20%
Avg subscription value $9.99/mo
Optimised CPI target $1.75
Well-structured UA campaigns typically achieve 20–40% lower CPI through better targeting and creative
Monthly installs
800
Paying users/mo
5
Monthly revenue
$48
Metric
Current
Optimised
Monthly installs
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Trial starts / month
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Paying users / month
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Monthly revenue
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Annual revenue
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Estimated annual revenue gap
$0
Client love
Don't take our word for it. Hear theirs.
★★★★★
App Masters was instrumental in getting massive awareness for Sortly. Their strategies allowed us to be the #1 keyword in the App Store. And we did it without spending a dime on marketing.
Dhanush Balachandran
Founder of Sortly
★★★★★
After rewatching your ASO videos, my downloads increased by 900%!
Sarah Boland
Founder of Life Lapse
★★★★★
After working with Steve, he helped take Unplug to a whole new level and helped us get an App of the Day feature from Apple.
Suze Yalof Schwartz
Founder of Unplug Meditation
★★★★★
I went from 2 downloads a week to over 500 downloads a week just watching the App Masters YouTube channel!
Rylan Evans
Independent iOS Developer
★★★★★
After watching the App Masters Academy videos, the number of users, revenue, and subscribers just went up by tenfold.
Luke Memet
Founder of TimeFinder
★★★★★
Steve knows his stuff. Every minute on our call brought exponential value.
Adrian Salamunovic
Co-Founder of CanvasPop
Paid User Acquisition · Video Guides
From the #1 App Marketing Channel on YouTube · 73K+ subscribers
Free Strategy Call · No commitment
Ready to build a paid UA engine that actually scales?
Book a free Apple Search Ads strategy call. We will understand your goals, show you exactly what is leaking spend, and tell you what we would do about it.
Request a Strategy Call Free · No commitment · We reply within one business day