Lakshmi uma, Author at App Marketing by App Masters

725: Programmatic Targeting with Eric Seufert

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Today’s guest is none other than Eric Seufert, author of Freemium Economics and editor of the popular mobile blog Mobile Dev Memo. This is the exact interview from our very first virtual summit in 2018 where Eric shares why there’s a shift to programmatic targeting, the types of apps in the top grossing charts and what types of games can adopt a subscription-based model.

Eric Seufert leads platform at N3TWORK. Also, he is the author of Freemium Economics, published by Elsevier in 2014 and Owner / Editor at Mobile Dev Memo.

April 2, 2019

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Go-To-Market Strategy: The Simple and Easy Way

By Lakshmi umaArticles, PodcastNo Comments

You will discover our easy and simple go-to-market strategy that will work for any product. We’ve used this to launch two different businesses and continue to use it in our business today.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=22Gki20BQ1E

March 20, 2019

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723: How to Build a Consumer Centric App with Liat Mordechay Hertanu

By Lakshmi umaPodcastNo Comments

Today’s guest is the Co-Founder and CMO of an app called 24me. You will discover how they built an award winning, Apple Best of the App Store kind of app by being consumer centric. Also, you will discover how to gain attention in a crowded space, the one question you should ask your most frustrated users and finally how always being the first in build new Apple technology has been a great driver of growth.

Liat Mordechay Hertanu is the Co-Founder and CMO at 24me.

March 19, 2019

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722: How to Build a Successful Portfolio of Apps with Laura Tallardy

By Lakshmi umaPodcastNo Comments

How do you build a successful portfolio of apps on multiple platforms including Steam? Well today’s guests breaks down her process for coming up with game ideas, her revenue for her paid vs free apps and a great tip for you if you’re just getting started in the app business.

Laura Tallardy is an Independent Game & App Developer.

March 12, 2019

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721: Mobile Growth Through Partnerships with Suze Schwartz

By Lakshmi umaPodcastNo Comments

Today’s guest has built partnerships with the Oprah Cruise line and Ritz Carlton. You will discover how she’s built so many great partnerships, how she used “appbassadors” to grow her downloads and how you can describe your app in a catchy and memorable way.

Suze Yalof Schwartz is the CEO/ Founder of

March 5, 2019

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3 Key Factors in Deciding Keywords for App Store Optimization (ASO)

By Lakshmi umaArticles, PodcastNo Comments

What factors should you use to decide where to put your keywords? Should you put the keywords in your app title, subtitle or keyword field? In this video, you will discover 3 key factors to help you determine where to actually put your keywords.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=skKpzo2CjFM

February 22, 2019

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Analyzing a VPN App Earning $3M a Month (Hotspot Shield)

By Lakshmi umaArticles, PodcastNo Comments

Coming up, we’re gonna analyze an app called Hotspot Shield that is making over $3 million a month and see why it’s doing well, some of the options it provides and everything else about the app. Stay tuned!

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=NBV2HtFvmyA

February 20, 2019

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719: Using Online Tournaments to Increase Retention with David Mok

By Lakshmi umaPodcastNo Comments

Are you a game developer who wants to increase the holy grail of all metrics – retention? Well, you’re about to discover how adding online tournaments into your games will increase retention and monetization. He also breaks down the elements of successful games, how their platform automatically creates tournaments with players of similar skills and so much more.

David Mok is the Director of Developer Partnerships at

February 19, 2019

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App Store Optimization for a New App – What to Expect

By Lakshmi umaArticles, PodcastNo Comments

How many organic downloads can you expect for a new app? In this video, you will discover what you can expect from Google Play and iOS from just optimizing your keywords.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=cpglV8XR3S8

February 14, 2019

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718: Growth Hacking Tips for Startups with Stefanie Amini

By Lakshmi umaPodcastNo Comments

If you are a startup looking for some amazing sales and marketing tips, then this is the episode for you. You’re about to discover how today’s guest used Instagram locations to find college ambassadors, a Twitter growth hack to get more exposure for a tweet and how to use reddit to grow your business.

Stefanie Amini is the Co-Founder of Gossip Media, a marketing agency for growth for startups.

February 13, 2019

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Lakshmi uma

725: Programmatic Targeting with Eric Seufert

Go-To-Market Strategy: The Simple and Easy Way

723: How to Build a Consumer Centric App with Liat Mordechay Hertanu

722: How to Build a Successful Portfolio of Apps with Laura Tallardy

721: Mobile Growth Through Partnerships with Suze Schwartz

3 Key Factors in Deciding Keywords for App Store Optimization (ASO)

Analyzing a VPN App Earning $3M a Month (Hotspot Shield)

719: Using Online Tournaments to Increase Retention with David Mok

App Store Optimization for a New App – What to Expect

718: Growth Hacking Tips for Startups with Stefanie Amini

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