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3 App Store Optimization Strategies You Should Be Testing for 2020

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If there is one thing that is consistent with app store optimization (ASO), it’s that the app store stores are always changing its algorithms. Obviously, this makes sense since their objective is to give the end user the best possible experience possible.

However, savvy marketers are constantly testing new and different ASO strategies to see what’s working today. Here are three strategies that you should be testing in 2020.

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December 9, 2019
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760: Using Email Marketing for Mobile App Retention with Matthew Sadofsky

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Today’s guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist can help you with and how he’s using email marketing to keep users engaged and learn why they’ve churned.

Matthew Sadofsky is the Chief Growth Officer and CMO at STUDIO.

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December 4, 2019
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758: Launching a New Service in a Mature Market with Guillermo Gaspart

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How do you overcome the first years of launching a totally new service into a mature market? Well today’s guest is the Founder & CEO of BYHOURS, a service that lets you book hotels by the hour. He shares how he started this new service, how they generated initial demand and how they are bringing users back into the app with hypertargeting.

Guillermo Gaspart is the Founder & CEO at BYHOURS.

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November 19, 2019
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757: Native App Preloads with Matt Tubergen

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Want to preload your apps directly on to a user’s phone? Well today’s guest talks about how their new platform allows you to run ads and with a single tap bypass the Google Play Store and have your app directly on a user’s phone. Also, listen to how indies can take advantage of this platform and what categories of apps perform best.

Matt Tubergen is the EVP of Global Revenues and Growth at Digital Turbine.

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November 12, 2019
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