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349: How to Build a Local Social Network with Marc Lewis

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There seems to be a trend in the mobile space about building social networks based on your location, but I believe many are doing it all wrong until I spoke to today’s guest. Listen to why he decided to build a social network on top of hotels and why that’s allowed him to get massive press which includes a mention on the Jimmy Fallon show.

Marc Lewis is the CEO at HelloTel and Sochule Inc.

Marc Lewis
https://twitter.com/marc_preston

HelloTel
http://www.hellotelapp.com/

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348: The Power of Localizing Your Apps with Ben Jarris

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I break the normal AppMasters format to bring on a three time guest, Ben Jarris, to talk about what worked during his launch for Drop The Chicken 2. There’s some valuable content about localization, reaching out to YouTubers, and what sponsorships really work. If you’re in games, this is one episode you don’t want to miss.

Ben Jarris was the Digital Creative Director and Co-Founder of App in the Box.

Ben Jarris
https://twitter.com/BenJarris

App in the Box
http://www.appinthebox.com.au/

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347: A Better Way to Mobile A/B Testing with Nancy Hua

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Are you spending all your time in workflows and mockups? Well today’s guest says there’s a better way to use your time and it’s by easily testing your content and user experience. She shares the biggest mistakes she sees from apps and how the top apps constantly iterate between release cycles. Also, listen to her process for making decisions quickly and accurately.

Nancy Hua is the CEO and Co-Founder of Apptimize, Inc.

Nancy Hua
https://twitter.com/huanancy

Apptimize
http://apptimize.com/

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346: Barriers to Viral App Growth with David Jones

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What are some barriers that are prohibiting your app’s viral growth? Well today’s guest built a mobile marketing automation platform and he shares the key components to increasing your k-factor. Also, listen to the part of the show where he shares valuable insights on how you can re-engage your users.

David Jones is Co-Founder & CEO at StreetHawk.

David Jones
https://twitter.com/djinoz

StreetHawk
http://www.streethawk.com/

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345: How Latergramme Grew to 290,000 Users with Ian MacKinnon & Roger Patterson

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Coming up is the story of how Latergramme started out at a hackathon and grew to over 290,000 users. You will hear about how it all began, how they work with some of the largest brands including YouTube and the NFL, and how the founders finally decided on when it was the right moment to go full-time on the company. Also, if you have that entrepreneurial spirit then listen to the part of the show where they share their thoughts on the reasons why most businesses fail.

Ian MacKinnon and Roger Patterson are Co-founders at Latergram.me.

Roger Patterson
https://twitter.com/roger_patterson

Ian MacKinnon
https://twitter.com/imackinn

Latergramme
https://www.latergram.me/

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344: A Shark Tank Rejection & Never Quitting with Lori Cheek

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Coming up is an inspirational story of how a female founder overcame some tough times that included appearing on the Shark Tank and not getting a deal, living out of a suitcase, and running out of money. Also, listen to the creative marketing tactics that have landed her press on Techcrunch, Wall Street Journal, and on the front page of newspapers.

Lori Cheek is Founder and CEO at Cheekd.

Lori Cheek
https://twitter.com/loricheeknyc

Cheekd
http://cheekd.com/

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342: How Tom Smith Built The Platform for Emojis

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Today’s guest is an ex-Apple employee and he shares why he decided to leave the company and pursue his entrepreneurial career. He also shares how the company started as a stand alone app and how it has evolved into a platform. Also, he shares his advice on whether you seek investment before you launch or after you get traction.

Tom Smith is CEO & Co-Founder at imoji.

Tom Smith
https://twitter.com/thomaswillsmith

imoji
http://www.imojiapp.com/

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341: Why You Should Have a Rolling Seed Round with Iddo Tal

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Are you considering raising money for your company? Well today’s guest recommends having a rolling seed round and how to actually execute it. Also, if you have trouble talking to strangers to get user feedback then listen to his strategy on how he actually approached teenagers with mockups of his app.

Iddo Tal is the Founder & CEO at invi Labs Inc.

Iddo Tal
https://www.linkedin.com/in/iddotal

Invi
http://www.invi.com/

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