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How a Group Text App Increased Trial Activations by 163%

App Marketing by App Masters | How a Group Text App Increased Trial Activations by 163%

Who We Helped

Fext is a mass text message and group text app for iPhone and iPad. 

Send one message to many people; each person receives it as a private one-on-one SMS.

What Was Broken

Only 50% of users completed the onboarding survey

45% of users completed account creation (only Phone No. was the option)

Install to paywall view rate was only 38% (Ideal range 90-100%)

What We Did

Cut to the chase! Ditch the feature slides and jump straight to the survey

Give Apple Login option instead of Phone number

What We Achieved

93

Install to Paywall Rate

29

Trial Activations (was 11%)

Results That Speak

App Marketing by App Masters | How a Group Text App Increased Trial Activations by 163%

Why It Worked

  • Highlight the key insight, innovation, or decision that led to success.
  • Closes with insight — shows your strategic value.
  • Useful for positioning our team as experts or thought leaders.
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App Marketing by App Masters | How a Group Text App Increased Trial Activations by 163%

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