Who We Helped
Fext is a mass text message and group text app for iPhone and iPad.
Send one message to many people; each person receives it as a private one-on-one SMS.
What Was Broken
Only 50% of users completed the onboarding survey
45% of users completed account creation (only Phone No. was the option)
Install to paywall view rate was only 38% (Ideal range 90-100%)
What We Did
Cut to the chase! Ditch the feature slides and jump straight to the survey
Give Apple Login option instead of Phone number
What We Achieved
93
Install to Paywall Rate
29
Trial Activations (was 11%)
Results That Speak
Why It Worked
- Highlight the key insight, innovation, or decision that led to success.
- Closes with insight — shows your strategic value.
- Useful for positioning our team as experts or thought leaders.
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