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The Pricing Shift That Unlocked 32% More MRR

App Marketing by App Masters | The Pricing Shift That Unlocked 32% More MRR

Who We Helped

ProCamera is the ultimate photo and video app for enthusiasts, creatives, and professionals. 

Experience the power of a DSLR camera with ProCamera’s innovative features and seamless integration with your iOS photo library.

What Was Broken

The paywall was unoptimized for conversions, resulting ina  revenue leak.

What We Did

Tested a new paywall and pricing plan

What We Achieved

32

Increase in MRR

+23.7%

Increase in Realized LTV (Revenue)

Results That Speak

App Marketing by App Masters | The Pricing Shift That Unlocked 32% More MRR
App Marketing by App Masters | The Pricing Shift That Unlocked 32% More MRR

Why It Worked

  • Highlight the key insight, innovation, or decision that led to success.
  • Closes with insight — shows your strategic value.
  • Useful for positioning our team as experts or thought leaders.
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App Marketing by App Masters | The Pricing Shift That Unlocked 32% More MRR

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