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6 Expert Tips for Apple Search Ads

By ASA, BlogsOne Comment

We’ve talked about Apple Search Ads in a previous post, where we discussed what they were and how they can affect you as a developer or as a mobile app publisher, now, it’s time to dive deeper into Apple Search Ads and hear from the experts and learn a few tips and tricks about how you can effectively use it.

Since its launch, there have been many reactions to Apple Search Ads, some loved the fact that they don’t have to share the revenue they earn with Apple and others think that it’s the worst thing that Apple has ever done, claiming that it will only benefit big mobile app developers and publishers and leave Indie app developers and publishers out in the cold.

The last claim is only true if you don’t know what you’re doing. This is where you should read on.

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8 Secrets to Designing an Addictive App

By ASONo Comments

You know the signs of an addictive app: an unwillingness to put your device down, an overwhelming urge to “just check it one more time,” actually dreaming or daydreaming about using it.

Think Twitter, Pokemon Go, even Amazon.

The fact is, most of these were intentionally created to be habit-forming. Called behavior design, the intentional use of psychology within the computer science field has yielded some of the most popular–and addictive–apps and games.

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