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app store optimization

Nov 28
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7 Advance App Store Optimization Strategies

By Articles 4 Comments

ASO is dead!

You see the same people that said app store optimization (ASO) no longer drove downloads were the same people flooding the App Store with poorly made reskins. They were relying on driving downloads through spamming their app names, but eventually the app stores caught on and started penalizing them for these tactics.

So… as more people moved away from ASO, I started digging deeper. I made a commitment to double down on ASO as a viable strategy to drive downloads.

And it’s paying off…

We’ve been able to increase downloads for our clients by 20–100%. In fact, we had one client where we 5X downloads using nothing but ASO.

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Oct 12
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How We 5X Downloads Using ASO

By Articles No Comments

News alert, Apple is now limiting your app name to 50 characters and removing old or cloned apps from the app store. This is great news!

A few months ago I made a commitment to double down on app store optimization (ASO) as a viable strategy to drive downloads.

Why?

You see the same people that said ASO no longer works were the same people flooding the App Store with these crappy clones and reskins. So as they started moving on from ASO, I started digging deep.

And it’s paying off…

We have helped clients increase downloads anywhere from 20–400% using nothing but ASO.

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Aug 08
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App Store Optimization Using Mobile Action

By Articles, Podcast One Comment

Coming up I’m going to share how I use Mobile Action to perform App Store Optimization and the cool feature that will help you increase downloads.

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Check out our app marketing agency:
http://runway.bz/

Follow us:
Twitter: https://twitter.com/stevepyoung
Facebook: https://www.facebook.com/AppMastersCo/
Blog: https://appmasters.com/blog
Join the newsletter: https://appmasters.com/newsletter

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Jul 25
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How to find low competition keywords for ASO

By Articles, Podcast One Comment

Coming up I compare my two favorite ASO tools and how you can use them to decide whether to target a particular keyword for your app name or keyword field. Also, I share real data that shows you why it’s so important to use both tools when performing app store optimization.

Get the Skillshare ASO Course for just $1:
https://appmasters.com/skillshare-aso

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Check out our app marketing agency:
http://runway.bz/

Follow us:
Twitter: https://twitter.com/stevepyoung
Facebook: https://www.facebook.com/AppMastersCo/
Blog: https://appmasters.com/blog
Join the newsletter: https://appmasters.com/newsletter

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Jun 13
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May 2016: Can press releases help with Google Play ASO?

By Articles, Podcast, Report One Comment

Coming I’m going to share some wins and loses from the previous month and also can press releases help you improve your keyword rankings on Google Play? You’ll find out. Stay tune.

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Check out our app marketing agency:
http://runway.bz/

Follow us:
Twitter: https://twitter.com/stevepyoung
Facebook: https://www.facebook.com/AppMastersCo/
Blog: https://appmasters.com/blog
Join the newsletter: https://appmasters.com/newsletter

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Feb 01
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7 key ASO takeaways from 2015

By Articles No Comments

With the new products, improvements, and enhancements in the various app stores, how has app store discoverability been affected?

What impact will these changes have on App Store Optimization (ASO)?

2015 has been an intense year for the app industry: new products, new improvements and major enhancements have surfaced. Apple and Google, the two dominant players, have both released considerable developments. Find below 7 key ASO takeaways from 2015.

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