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687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users

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We’ve got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have the right attribution in place when running influencer marketing campaigns.

Matt Horiuchi is the Director of User Acquisition at Calm.

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685: How to Gamify a Marketplace with Sree Menon

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Are you looking to grow or start your two-sided marketplace? Well today’s guest is talking about how the app, Tophatter, has grown to over $300M in sales. You will discover how they have gamified the buying process, how they get users back into their app and how to take calculated risks to help you scale a mid-size startup.

Sree Menon is the Strategy & Global Sales Operations at Tophatter.

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