Vilfredo Federico Damaso Pareto is the mind behind the popular 80/20 rule in life. It suggests that 80 percent of the outcomes come from 20…
Read More
I’m going to share why content marketing trumps ugly and I mean butt ugly websites every single day of the week. And why when you have a proper content marketing strategy in place, you will never have to look for clients or customers.
It’s no secret that technology influences a wide range of markets and industries – and often for the better. Take the advertising industry for example;…
Possessing the right mentality is a highly important ingredient to growth and profit in the app market, so much so that it could make or break even the most established app entrepreneurs. This science of growth mentality has been the subject of the studies conducted by world-renowned Stanford University Psychologist, Carol Dweck.
Coming up I’m going to share some advanced ASO strategies that we use to help our clients double and even 5x downloads. Trust me when I tell you that this going to be some ninja stuff.
Thriving in the app industry is very challenging. You can’t always expect to create an overnight hit like Flappy Bird. With 1.6 million apps in…
We are all guilty of committing some mistakes in our marketing efforts and some are even hard to recover from. The magnitude of the damages caused by these mistakes vary in size and impact, but they all boil down to the same things—they disrupt our marketing campaigns and they cost money, time, and effort. Thus, it is suffice to say that avoiding such mistakes will not only lead you to success, but will spare you from unnecessary costs along the way.
Coming up is our September 2016 report card where I share our successes and failures including how we 5X downloads using ASO, why with content marketing you will have clients coming to you and finally feeling like a team.
There is no such thing as an overnight success, especially not in the app business world. It takes hard work and a whole bunch of strategies just to bring a fraction of the market’s attention to your app; not to mention the time, money, and efforts it took to build the product.
News alert, Apple is now limiting your app name to 50 characters and removing old or cloned apps from the app store. This is great news!
A few months ago I made a commitment to double down on app store optimization (ASO) as a viable strategy to drive downloads.
Why?
You see the same people that said ASO no longer works were the same people flooding the App Store with these crappy clones and reskins. So as they started moving on from ASO, I started digging deep.
And it’s paying off…
We have helped clients increase downloads anywhere from 20–400% using nothing but ASO.
