Mobile analyst and top 30 mobile marketing influencer Peggy Anne Salz and I catch up for insights into App Store Optimization.
We discuss why short app names are the golden ticket to revenues; about Google UAC and why you should get on it too; and the staying power of the subscription model.
Listen to Steve’s interview on The App Guy Podcast and shares how to be successful App Developers. You will discover
To massively successful app developers
How to market his own apps
Subscribe to The App Guy Podcast on iTunes:
https://itunes.apple.com/gb/podcast/podcast-onemob/id771670010?mt=2
Listen to Steve’s interview on The Brand Journalism Advantage and shares how to get Reporter’s attention. You will discover:
Use Instagram
Engage: communicate with reporters about things they’re talking about.
Give a reporter the exclusive: first right to publish your announcement.
Embed juicy details: put the GIF inside the email.
Personalize your pitch: do your homework on the reporter so you can personalize the pitch.
Listen to Steve’s interview on Mobile Presence and shares how to get featured in Apple Store. You will discover:
How can you get featured in the Apple App Store?
What is the best approach to pitch your app?
When should you cut your price, or offer your app for free?
Listen to Steve’s interview on Breaking the Borders and shares how to Create Buzz for Your App Launch. You will discover:
How Steve got into the app space
The first assignment Steve had in marketing
One thing that Steve feels like they do really well right now
What happened that caused him to have 100K downloads in one weekend
Success strategies for PR for our app
When you should start creating a buzz
How to test and track your emails
The optimal day and time to launch an app
The best day of the week to send someone an email
How to get press for your app
The email template that Steve uses to get press
