Mobile analyst and top 30 mobile marketing influencer Peggy Anne Salz and I catch up for insights into App Store Optimization.
We discuss why short app names are the golden ticket to revenues; about Google UAC and why you should get on it too; and the staying power of the subscription model.
Listen to Steve’s interview on The App Guy Podcast and shares how to be successful App Developers. You will discover
To massively successful app developers
How to market his own apps
Subscribe to The App Guy Podcast on iTunes:
https://itunes.apple.com/gb/podcast/podcast-onemob/id771670010?mt=2
Listen to Steve’s interview on The Brand Journalism Advantage and shares how to get Reporter’s attention. You will discover:
Use Instagram
Engage: communicate with reporters about things they’re talking about.
Give a reporter the exclusive: first right to publish your announcement.
Embed juicy details: put the GIF inside the email.
Personalize your pitch: do your homework on the reporter so you can personalize the pitch.
Listen to Steve’s interview on Mobile Presence and shares how to get featured in Apple Store. You will discover:
How can you get featured in the Apple App Store?
What is the best approach to pitch your app?
When should you cut your price, or offer your app for free?
Listen to Steve’s interview on Breaking the Borders and shares how to Create Buzz for Your App Launch. You will discover:
How Steve got into the app space
The first assignment Steve had in marketing
One thing that Steve feels like they do really well right now
What happened that caused him to have 100K downloads in one weekend
Success strategies for PR for our app
When you should start creating a buzz
How to test and track your emails
The optimal day and time to launch an app
The best day of the week to send someone an email
How to get press for your app
The email template that Steve uses to get press
Listen to Steve’s interview on App Academy Podcast and shares how he started AppMasters.co and Successful Press Releases. You will discover:
Would you put more emphasis on the idea or the execution? How would you weigh each of them and why?
Both are important but I would say more on the execution. Ideas can change and there are so many ways an idea can be executed. So for me, it will be30% idea and 70% execution.
What is your biggest learning lesson on your journey so far?
Becoming focused on a particular niche and trying to be the best at it. That decision is a matter of listening to what people are saying.
Subscribe to App Academy Podcast on iTunes:
https://itunes.apple.com/us/podcast/app-academy-podcast-jordan-bryant-weekly-conversations/id975943337?mt=2
Subscribe to App Academy Podcast on Stitcher
http://www.stitcher.com/podcast/jordan-bryant-2/the-app-academy-podcast
Listen to Steve’s interview on The How of Business and shares how to start and growing a small business. You will discover:
Steve share some of the challenges he experienced with starting his small business.
Steve explains how he funded his start-up.
“If you are doing a side-hustle you are not really an entrepreneur yet.” (you are a wanrepreneur)
He explains how he is using podcast appearances as a marketing method.
Steve shares his advice for Online Marketing for Small Business.
He shares the story of creating apps on the side, leading to the formation and growth of his business AppMasters.
“Focus on top-line sales.”
Subscribe to The How of Business on iTunes:
https://itunes.apple.com/us/podcast/how-business-how-to-start/id1105145426
Subscribe to The How of Business on Stitcher
http://www.stitcher.com/podcast/the-how-of-business?refid=stpr
Listen to Steve’s interview on Daily spark and shares how he achieved unique success path his mobile app business .
Subscribe to Daily Spark on iTunes:
http://dailyspark.co/itunes
Subscribe to Daily Spark on Stitcher
http://dailyspark.co/stitcher
Subscribe to Daily Spark on Soundcloud
http://dailyspark.co/soundcloud
Listen to Steve’s interview on Marketing Access Pass and shares how he left his $120k salary corporate job to pursue his passion with his mobile app business . You will discover:
How to create Mobile Apps on the side to generate some passive income
When is it the right time to leave your corporate job and start an online business
How building an audience first can help you monetize your small-business
Why mastermind groups are so powerful when you’re first starting online
Subscribe to Marketing Access Pass on iTunes:
https://itunes.apple.com/us/podcast/marketing-access-pass-podcast/id878853693
Subscribe to Marketing Access Pass on Stitcher:
http://www.stitcher.com/podcast/anthony-tran/marketing-access-pass?refid=stpr
Listen to Steve’s interview on xoomly and how he became the top mobile app developers . You will discover:
Want to build a top 10 mobile app or game? Learn from the top mobile app developers in the space as they share tips and tricks on how they built their business. Topics range from mobile marketing to mobile game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile entrepreneurs.
Subscribe to xoomly on iTunes:
https://itunes.apple.com/us/podcast/escape-9-to-5-online-business-passive-income-side-hustle/id1109902361?mt=2