Are you considering using PR as part of your app launch strategy? Are you wondering how many downloads a PR campaign can generate for your app?
I answer those questions and so much more in this video.
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Coming up is a recording of a course that I did on how I created pre-launch buzz for the launch of my app, oSnap. You will discover the strategies I used to generate over 24,000 views on my content, generate over 100 email addresses and eventually use the buzz to land press on The Next Web.
Steve P. Young is the founder of AppMasters.co.
Steve P. Young
https://twitter.com/stevepyoung
AppMasters
https://appmasters.com/
Are you sending dozens of emails to pitch your app, without any replies?
Have you launched your app, but it doesn’t look like the press care about it?
Don’t worry, it’s nothing to be ashamed of. It’s just a new part of the game that you still have to learn: how to get reporters’ attention.
Reporters get blasted with dozens, if not hundreds, of emails every day. You have to make sure your email stands out from the crowd. In order to do that, there are seven critical mistakes that you need to avoid like the plague.
With that in mind, here are seven reasons why reporters might not be responding to your emails. Chances are, you’re making at least one of these mistakes.
Are you fascinated by IoT technology? Well today’s guest is the VP of Emerging Platforms at AccuWeather and he talks about the future of IoT and the impact that weather plays. Also, listen to the part of the show where he shares a great habit that has contributed to his success.
David Mitchell is Vice President of Digital Media, Emerging Platforms at AccuWeather.
David Mitchell
https://twitter.com/mitchelld
AccuWeather
http://www.accuweather.com/
Are you trying to get press for your app launch? Well today’s guest talks about how you can add novelty to make your story stand out to a reporter. Also, if you’re thinking about getting into app development then listen to the part of the show where he shares some tips that helped him get started.
Danny Hughes is the creator of Orki app.
Danny Hughes
https://twitter.com/orkiapp
Orki
http://orkiapp.com/
Are you looking to build a community within your app? Well today’s guest is the Director of Mobile Product at Slickdeals and he tells us how to cultivate a community so that they want to contribute to your product. Also, listen to the part of the show where he shares how they translate the millions of monthly visitors on the web into a friendly mobile experience.
Jeffrey Storey is Director of Mobile Product at Slickdeals, LLC.
Jeffrey Storey
https://twitter.com/jeffreystorey
Slickdeals
http://slickdeals.net/
Did you send out hundreds of emails to reporters and not receive a single reply?
Have you just launched your app and received no press coverage?
Don’t panic: in this post, you will discover seven things you should do when the press won’t cover your app launch.
Today’s guest says one of the big mistakes that he made is building his app right after he had the initial idea. Looking back on it he would talk to his customers potential customers first to help him figure out what features to build and how to market it. You’ll hear us do a mock customer interview using the process developed by Steve Blank.
Julio Vasquez is creator of DayToday.
Julio Vasquez
https://twitter.com/jvasquez_11
DayToday
http://www.daytoday.co/
You will hear how a college student raised half a million dollars with just a pitch deck and designs of his app. He reveals what he put into the pitch deck and some tips you can use if you are looking to raise money. Also, he talks about why you should start a company while in college and some tips on how to leverage your school to make the right connections.
Joshua Javaheri is the CEO and Founder of Lucky Day.
As 2015 draws to a close, we’ve been reflecting on some of the most helpful and popular blog posts that were released this year in the app marketing sphere. Whether the pieces were geared towards helping you land that elusive Apple App Store Feature or assisting you in making the most of App Store Optimization (ASO), plenty of words were written over the span of the last 12 months. Some, of course, were better than others. Without further ado, let’s take a look at the 11 best app marketing blog posts of 2015.
